Browsing: Digital Marketing

JanSport backpacks can be seen singing all over TikTok and YouTube this summer, with a back-to-school video strategy centered on…

For as quickly as it has been adopted, generative AI is still largely considered the Wild West, especially when it…

Sponsorships are considered one the most reliable ways for a brand to get in good with sports fans. But most…

TikTok’s commerce play may be stalling but its search ambitions are only picking up speed. Just over a week ago, senior…

Meta has the industry whispering again. Word among marketers is that it’s quietly laying the groundwork for a bigger move…

This story was first published by Digiday sibling Glossy Procter & Gamble on Tuesday announced a 2% growth in net…

Unilever’s been building a generative AI assembly line for its digital creative. The system might offer a model for heavyweight…

Netflix’s advertising business definitively took flight in the first half of 2025. But despite client demand, buyers say a lack…

American Eagle has joined the increasingly long list of brands that somehow didn’t see it coming. Like Bud Light, Target and…

As usual, the money is following the attention. In the second quarter, Shorts averaged over 200 billion daily views.  Mark…