Browsing: Digital Marketing

It’s no secret that the creator economy has hit critical mass. Advertisers are getting more specific in their asks —…

One could easily be forgiven for thinking disaster was just around the corner.After a slew of downgraded ad spend forecasts…

Sunglass Hut is making connected TV a key part of its vision for courting consumers. This summer and last summer,…

Generative AI tools promise enormous economies of scale for small creative agency teams. Good news for independent agencies struggling to…

Mark Zuckerberg’s latest big swing — Meta’s SuperIntelligence Lab — is trying to redefine what AI means on his terms. That…

Brands are relying more heavily on chatbots powered by artificial intelligence to handle customer service queries as they seek to…

The line between athlete and influencer is evaporating as more advertising dollars flow into sports, creator marketing, and into the…

Elon Musk’s vision to automate as much of the ad process as possible using Grok has been met with a…

Even some of the most ubiquitous ingredients in top American restaurants aren’t immune to tariff woes.  Four years after launching,…

This is the fifth installment in Digiday’s 2025 CMO Strategies series that analyzes key marketer strategies and challenges across leading…