Browsing: Digital Marketing

Meta’s Superintelligence Group has started turning up in marketer pitches. So far, its generating curiosity — and confusion. As Chris Matheson,…

Yvonne Jackson said that before February, making a Target run was more than just a simple errand — it was…

Consolidation among media agencies large and small has been widely expected since Omnicom proposed acquiring Interpublic Group last December. To…

The industry has moved functions in-house, establishing playbooks from everything from social to programmatic media buying. But brands are not…

Kellanova — the owner of Kellogg’s, Pringles and Pop-Tarts — is the latest firm to turn to AI tech to tune up…

Heineken is betting on special limited-edition tennis-themed cans to drive more sales of its non-alcoholic beer during the U.S. Open…

As consumers shift the way they seek out information on the web thanks to AI, marketers and media agencies are…

Fiddelke, Target’s chief operating officer, has been with the company for more than two decades in many different departments and…

With creators, marketers are back at a familiar crossroads: measurement headaches.That moment always comes whenever ad dollars pile up around…

Walmart has a plan to stay profitable as President Donald Trump’s tariffs push up costs. It’s called advertising. In the…