Browsing: Digital Marketing

Although the chance of a TikTok shutdown has a minority of marketers worried about their time and cash investments there,…

Estée Lauder is leaning on AI, digital expansion and product innovation to turn around three years of sales declines. On…

As if anyone needed yet another sign that the creator economy has become a core part of any marketing strategy,…

The creator economy is a minefield — from varying fees to trying to prove value to the C-suite — which is…

Originally published on Jan. 24, 2025, this article has been updated to include an explainer video embedded below.Chatter about AI…

Is AI undermining agencies’ client relationships or reinforcing agencies’ roles? Source link

In ad tech, labels aren’t just cosmetic. They define how the market sees itself. The Trade Desk’s latest turn shows…

It’s apparently never too late to launch a retail media network — at least that’s the approach Ace Hardware has…

Despite success stories at Unilever and Kellanova, skepticism about generative AI is mounting across the wider business world. An MIT…

For better or worse, generative AI has become a tech the industry can’t escape. Whether it’s taking over processes, agentic…