Browsing: Digital Marketing

Google’s AI-powered advertising tool Performance Max (PMax) is the marketer’s paradox: everyone complains about it, but few actually walk away.…

Jimmy Zollo, the co-founder of Joe & Bella, thought India could be a viable alternative for the online retailer’s China-made…

As AI goes global in the workplace, many of us grapple with questions that go far beyond productivity metrics —…

That was the message from global chief Brian Lesser on the holding company’s latest earnings call (August 7). In a…

AI companies keep forgetting they’re brands — and it’s costing them.A week apart, OpenAI and Perplexity reminded everyone that in…

The end may be near for at-home try-on programs. Warby Parker, the eyewear brand that helped pioneer online glasses sales…

The late summer back-to-school sales period has long been a vital one for brands like Old Navy, Amazon and Target…

The promise of generative AI was to make marketing faster and cheaper, optimizing everything from media operations to creative. But…

After seeing “tremendous success with brick-and-mortar” retail in Canada, the intimates brand Knix is honing in on the U.S. market,…

From an area of the industry that wasn’t really taken seriously, to an area now seen as more mature and…