Browsing: Digital Marketing

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the…

As more ad dollars become digital dollars, brands are changing how they use more traditional marketing methods.Marketers at Coca-Cola’s Sprite…

After a week defined by contradictions — lavish $10 million beachfront activations against a backdrop of economy anxiety, AI buzz…

AI was the buzzword of the week at Cannes Lions but platforms behind it were largely out of the public…

Digital ad spend is plateauing, with growth rates slowing considerably between now and 2028, especially when compared to the boom…

CTV ad spend is up. CPMs? Not so much.Midway through the year, buyers and sellers say CPMs are sliding. Depending…

The AI revolution is happening at work whether people admit it or not. While leadership teams debate AI policies, employees…

Platforms are having an identity crisis. Or maybe, it’s a rebrand. Whether they built their businesses on social graphs, short-form video…

Eight months after quietly rolling out Performance+, Pinterest is now turning up the volume. The platform’s bid to automate more…

TikTok still faces a ban in the United States. But based on the signals they’re getting from the platforms’ agency…