Browsing: Digital Marketing

What began as a supposed rebellion against traditional media is now increasingly modeled after it — the creator economy —…

Holdcos keep talking up AI. Omnicom put it on the record. Its chief technology officer took a lead role on…

At this point, it’s clear generative AI adoption has reached critical mass among marketers and advertisers in everything from ideation…

YouTube has been making overtures to agencies and brand advertisers in the hope they’ll increase their media investments with the…

Instagram is ramping up efforts to drive interest in its Creator Marketplace with a brand new, 26-page how-to document for…

In ad circles most of the AI chatter has centered on media — how it’s bought, sold and optimized. But the…

The speed at which marketers are adopting AI-powered tools is moving faster than rules and regulations can keep up. Inadvertently…

Sign number 108 that creators aren’t just a tactic for marketers anymore: they’re hiring agencies of record to manage them.It…

Between the TikTok ban and the tariffs eating into marketing budgets, the first half of the year was full of…

Amid an uncertain economy, some marketers are reconsidering their former dependence on performance strategies. They’re not cutting back on digital,…