Browsing: Digital Marketing

L’Oréal is building a data layer beneath its creator economy push.The cosmetics giant is looking for partners to help make…

The traditional career playbook is being rewritten, one TikTok video at a time. While HR executives have long relied on…

OpenAI’s launch of Sora 2, its video generation tool and would-be social network for the slop age, was the latest…

Even with TikTok’s future in the U.S. seemingly secured, advertiser confidence hasn’t followed suit. Some marketers are already planning, they…

The wheeling and dealing of the creator economy is changing as its maturation continues. The space is growing up as…

Advertising loves to talk about transformation. It’s less fond of actually doing it.The latest case in point is the Ad…

As if ad execs didn’t already have enough to untangle when it comes to AI, OpenAI just threw another curveball:…

Free online returns — once a standard perk of e-commerce — are becoming the latest casualty of President Donald Trump’s…

By now, it’s hard to ignore where OpenAI is headed.The executive hints, the ad world hires, the burn rate that…

ChatGPT is sending more shoppers to e-commerce sites, but most aren’t buying. A new working paper from researchers at the University of…