Browsing: Digital Marketing

Ad tech has always lived in a world where money moves slower than the ads it sells. Everyone’s floating —…

For the most part, it’s nearly impossible to find advertisers that are spending a substantial amount of their social budgets…

When Caroline Giegerich talks to marketers about AI-generated video, the discussion always seems to orbit the same point: risk. Not…

Takeup of AI search tools is on the rise, disrupting user behaviors and the performance of brands’ organic search efforts.…

Walmart plans to launch several AI tools for Scintilla, its first-party data platform for suppliers and merchants (previously known as…

Between the AI arms race, political and economic headwinds, the ad industry finds itself at an inflection point, reshaping how…

Reddit plans to launch its own AI campaign ad tool for advertisers in the not too distant future. The platform…

Future of Marketing Briefing: AI didn’t break agencies – the talent drain did Source link

Based on its recent earnings, WPP’s financial outlook (and perhaps the traditional agency model overall) looks glib. But the holding…

The corner office in retail has rarely felt so precarious. More than 1,500 chief executives have left their posts so…