Browsing: Digital Marketing

Target’s widespread corporate layoffs this week trimmed down teams throughout the company, leaving some who remain picking up responsibilities from…

WPP, Digiday has learned, has partnered with analytics firm Sightly to tap its brand mentality platform that suggests content targets…

For years, small- to medium-sized businesses without big budgets turned to independent creative shops for their ads. Now, tech tools…

Following the ubiquitous nature of short-form video, it’s no surprise that short stories, otherwise known as micro dramas, are now…

The humble gift guide is taking on even greater importance this holiday season. Beyond driving immediate sales, brands this year…

More NFL games will be broadcast by creators.After hiring four creators to host alternative broadcasts on YouTube of this season’s…

Netflix has spent three years convincing advertisers it was serious about building an ads business. Now, it’s talking like one…

Amazon’s biggest rival for programmatic ad dollars is once again waving off the comparison. For the second quarter in a row,…

A clear theme at last week’s Digiday Publishing Summit Europe was skepticism about agents. Executives see the upside but fully…

The phrase “Google it” may not hold the same weight in the age of AI-powered search engines. Increasingly, shoppers are…