Browsing: Digital Marketing

2025 was a nod to the good, the bad and the ugly for the agency hold co. There were financial…

Having hosted its fifth upfront last month, U.K. retailer Tesco, is on a mission to change how advertisers perceive Tesco…

Carter’s new CMO, Sarah Crockett, has led marketing efforts at a number of consumer brands including DSW, Dickie’s, Backcountry and…

Payment frictions continue to undercut the creator economy’s growth.Creators continue to wait too long to get paid, according to several…

Omnicom began absorbing its former rival Interpublic Group (IPG) this week with a swath of redundancies up and down the…

Supply-side platforms (SSPs) were originally built as publisher advocates. Their job was straightforward: get impressions into the market and take…

A recent prediction in a Fast Company article raised some eyebrows in the HR profession, proposing that by 2026 the…

Guitar Center CEO Gabe Dalporto admits the chain’s store experience has had plenty of room for improvement. Some employees may…

As generative AI alters the algebra around advertising creative, more CMOs hope to lean on science, rather than art, to…

Programmatic marketers may not understand AI but they’re even more unsure of themselves. That was the undercurrent at this week’s Digiday…