Browsing: Digital Marketing

Amazon is positioning Twitch as a defining asset in its CTV ambitions, folding the platform’s hard-to-reach audience and live-video inventory…

It wasn’t just shoppers with strapped budgets that boosted buy-now, pay-later services to a record-setting $1 billion in transactions on…

Despite their popularity in the U.S., the powers behind professional football and basketball haven’t always succeeded in overseas exports. The…

Generative AI = copyright conundrum. Marketers must assess to what extent using generative AI tools can jeopardize their own copyrights…

In the latest “every surface becomes shoppable” news, more platforms are inking deals and rolling out shoppable ad formats across…

Marketers who’ve sat through recent pitches say the difference is clear. The VIP packages, sold both directly to advertisers and…

Expect more AI-powered recommendations and personalization from Lowe’s next year as the home improvement retailer continues to hone its e-commerce…

In January, Nick Pugh will take on a new role at Ebiquity, one that quietly reflects how unsettled the business…

The most telling point (so far) of Netflix’s proposed acquisition of Warner Bros Discovery, HBO and streaming businesses came from…

A packaging and pulp manufacturer is not the obvious answer when the conversation turns to programmatic advertisers. That assumption, it…