Browsing: Digital Marketing

To launch a new sparkling water in the U.S., Nestlé Waters turned to the country’s most well-known “love affair” with…

The beverage sector’s in a tough spot right now. In the U.K., customers are drinking less and spending less, a…

This article is part of our Confessions series, in which we trade anonymity for candor to get an unvarnished look…

Google’s slow updates to Performance Max continues, offering just enough to suggest progress without ever fully handing over the keys…

This is part of a research index that was originally published on Digiday’s sibling publication Glossy. Influencer marketing has been…

In the midst of escalating culture wars, brands seem more careful than ever to avoid political pitfalls and anything that…

JanSport backpacks can be seen singing all over TikTok and YouTube this summer, with a back-to-school video strategy centered on…

For as quickly as it has been adopted, generative AI is still largely considered the Wild West, especially when it…

Sponsorships are considered one the most reliable ways for a brand to get in good with sports fans. But most…

TikTok’s commerce play may be stalling but its search ambitions are only picking up speed. Just over a week ago, senior…