Browsing: Digital Marketing

Meta has the industry whispering again. Word among marketers is that it’s quietly laying the groundwork for a bigger move…

This story was first published by Digiday sibling Glossy Procter & Gamble on Tuesday announced a 2% growth in net…

Unilever’s been building a generative AI assembly line for its digital creative. The system might offer a model for heavyweight…

Netflix’s advertising business definitively took flight in the first half of 2025. But despite client demand, buyers say a lack…

American Eagle has joined the increasingly long list of brands that somehow didn’t see it coming. Like Bud Light, Target and…

As usual, the money is following the attention. In the second quarter, Shorts averaged over 200 billion daily views.  Mark…

This year, one of the most important annual shopping events hangs in the balance of how shoppers respond to the…

The creator economy is getting too big for investors to ignore, expected to be valued at $480 billion by 2027,…

Anthropologie’s in-house label Maeve is being spun off into its own, standalone brand. How does a marketing team handle that in…

The article was first published by Digiday sibling Modern Retail.A recent report that OpenAI is developing a checkout system within…