Browsing: Digital Marketing

The influencer marketing playbook is getting a rewrite—or at least a few new chapters added—as the lines between search and…

Kendall Gall used to have a good read on what creators should charge. Now, it’s a toss up. Half the…

The creative industries are experiencing their most consequential transformation in decades, and the new Centre for Creative AI — launching…

AI might be the main storyline of this quarter’s earnings season but the creator economy is shaping a compelling subplot.Mentions…

He made that clear on Wednesday (August 6) when he hosted a live Spaces alongside senior engineering, product and brand…

At the MMA’s recent CMO summit, the conversation kept circling back to one thing: AI is accelerating the push to…

It’s no secret that the creator economy has hit critical mass. Advertisers are getting more specific in their asks —…

One could easily be forgiven for thinking disaster was just around the corner.After a slew of downgraded ad spend forecasts…

Sunglass Hut is making connected TV a key part of its vision for courting consumers. This summer and last summer,…

Generative AI tools promise enormous economies of scale for small creative agency teams. Good news for independent agencies struggling to…