Browsing: Digital Marketing

Google is in the process of contracting with Smartly to test the ad tech company’s creative automation platform, according to…

Advertisers will soon be able to own a large chunk of Best Buy’s store footprint as the retailer works to…

In the span of a week, a late-night host became collateral in a culture war over free speech. A landmark…

Earlier this summer, Matthew Hassett, the founder of lamp and clock brand Loftie, realized he couldn’t depend on the U.S.…

By now, the contours of the Department of Justice’s antitrust case against Google’s ad tech business are well covered –…

Generative AI is taking over the discovery phase, thanks to shoppers starting their online search with AI platforms like ChatGPT,…

Last week, Digiday noted how 2025’s mergers and acquisitions were characterized more by a whimper than a bang, and the…

Ad creatives are becoming more forgiving about the use of generative AI outside the office walls. Creative agencies used to maintain…

It’s nearing that time of year again — the holiday season is approaching, and brands and retailers are preparing their…

Nike yesterday revealed that it expects $1.5 billion in gross incremental costs, on an annualized basis, because of tariffs. That’s…